AI
Harnessing the Power of AI: Why Associations Need Strong Data Governance to Thrive
As associations begin to explore the vast potential of Artificial Intelligence (AI), one thing becomes crystal clear: data is the foundation on which AI thrives. Without reliable, organized, and well-governed data, AI cannot deliver the insights and efficiencies that promise to revolutionize member engagement, operations, and strategy. For many associations, harnessing the power of AI…
Read MoreEmbracing AI: Opportunities and Challenges for Associations
Artificial Intelligence (AI) has been a buzzword for years, but it’s no longer just a concept reserved for tech giants or science fiction. Today, AI is transforming industries across the globe, and associations are beginning to recognize its immense potential to revolutionize how they operate, engage with members, and create value. However, along with its…
Read MoreAI and Innovation Take the Spotlight: Insights from .orgCommunity’s 9th Annual Solutions Day
Solutions Day brought together some of the brightest minds in associations, technology, and innovation. This year’s event was a deep dive into the transformative power of Artificial Intelligence (AI) and how it is reshaping the association landscape. From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay…
Read MoreMake the Right Choice—Use Technology to Ignite Connection
Which camp are you in? 1) AI is going to displace humans and render us irrelevant? 2) The bots will be our BFFs freeing us from a multitude of mundane tasks to work at a higher level. The rapid-fire technological invention we are experiencing is exciting, filled with controversy, and laced with more than a…
Read MoreMake the Champion Disruptor Your Catalyst for Change—Use AI to Drive Transformation
If you asked me to describe the future of associations in one word, it would be “transformation.” And, if you asked why I made that choice, I would say “AI.” Maybe you are not keen on becoming a butterfly. Perhaps your organization is one of those tradition-bound groups with a history that has been a…
Read MoreStill Confused About AI, Learn the Facts A-Bot Us!
How many articles about AI have you read? Too many? Despite all the information, are you still a little confused about where this adventure is going? Let me begin with a disclaimer. Generative AI is not a gift that lends itself to neat packaging. The beauty of this technology is its limitless potential. Exploring those…
Read MoreAre AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match
During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. No matter what topic I choose, one idea persists. These electronic miracles are pointless unless they are grounded in strong values, positive emotions, and productive behavior. Human drivers center digital initiatives where they need to be—on…
Read MoreStudy the Data, But Eat the Cake—Put the Human Factor Forward
Are you guilty of cognitive bias? The answer is yes, probably on a daily basis. It’s a fancy way of describing how humans typically make decisions. Researchers have identified over 180 types of cognitive bias. You’ll recognize these examples. Cognitive bias can be helpful when you need to make decisions quickly. But when the stakes…
Read MoreStay Ahead of AI’s Magic
AI has that magic quality that tempts us to imagine powers even greater than its already impressive abilities. Like the whale that becomes Moby Dick or an ape that prompts sightings of the Yeti. The leap from reality to make-believe is easy. And the difference between truth and speculation can be difficult to see. I…
Read MoreA New Power Couple—Humans Plus Bots Deliver Member Delight
Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. What could be more personal than a good old-fashioned conversation? Our expanding digital options…
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