Normal Left the Party—Survey Reveals Associations Want Her Back

What should we call it—the  New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party. Since well before the pandemic, I’ve been urging my colleagues and clients to consider that stability in the digital marketplace is a dangerous illusion. Guiding our association clients…

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Send Culture to the Door When Trouble Comes to Call

I frequently write the words digital and success in the same sentence. Technology is important. A weak infrastructure at the beginning of 2020 meant it was a very hard year. As much as I value electronic connectivity, culture or the human side of business will always be the imperative. We may never experience another global…

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At CHEST Innovation Is Called Business as Usual

The opportunity to participate in my clients’ stories is one of the reasons I love being a consultant. To write our book, Association 4.0—Positioning for Success in an Era of Disruption, we interviewed leaders who strive to stay a step ahead of the future. CHEST is one association that doesn’t shy away from bold moves,…

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