data analytics
The Power of Personalized Member Engagement: Why It’s Critical for Associations
In today’s highly competitive environment, associations must go beyond traditional engagement strategies to keep members satisfied and active. Members are looking for more than just membership—they want personalized experiences that reflect their individual needs, interests, and goals. This shift in expectations means that associations need to move from a one-size-fits-all approach to creating tailored interactions…
Read MoreFuture-Proofing Your Association: Lessons from Association 4.0™
As we move further into the digital age, associations face unprecedented challenges—and opportunities. From shifting member expectations to rapidly advancing technologies like Artificial Intelligence (AI), associations must rethink how they operate, engage, and grow. But how can organizations ensure they are ready for the future? The answer lies in future-proofing your association by embracing innovation…
Read MoreTransforming Association Operations with AI: Insights from Our Recent Workshop
The recent .orgSource AI Training Workshop on “Mastering AI Tools and Prompting for Associations” was a pivotal moment in our industry’s digital transformation. Bringing together over 40 association professionals, the workshop was more than just a training session—it was a glimpse into the future of organizational efficiency and innovation. Key Workshop Highlights AI is no…
Read MoreUpskilling Your Workforce: Preparing for the Future of Associations
In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. As artificial intelligence (AI), data analytics, and automation become increasingly integral to operations, upskilling your workforce is no longer a luxury—it’s a necessity. The organizations that will…
Read MoreHarnessing the Power of AI: Why Associations Need Strong Data Governance to Thrive
As associations begin to explore the vast potential of Artificial Intelligence (AI), one thing becomes crystal clear: data is the foundation on which AI thrives. Without reliable, organized, and well-governed data, AI cannot deliver the insights and efficiencies that promise to revolutionize member engagement, operations, and strategy. For many associations, harnessing the power of AI…
Read MoreAI Initiatives in Associations Recap: A Fusion of Innovation and Actionable Insights for Association Professionals
The atmosphere at the recent AI Initiatives in Associations was electric, buzzing with the shared excitement of association professionals eager to harness the power of AI. This wasn’t just a passive learning experience; it was a launchpad, propelling attendees into a future where AI transforms the very fabric of association management. The day began by…
Read MoreAI and Innovation Take the Spotlight: Insights from .orgCommunity’s 9th Annual Solutions Day
Solutions Day brought together some of the brightest minds in associations, technology, and innovation. This year’s event was a deep dive into the transformative power of Artificial Intelligence (AI) and how it is reshaping the association landscape. From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay…
Read MoreStudy the Data, But Eat the Cake—Put the Human Factor Forward
Are you guilty of cognitive bias? The answer is yes, probably on a daily basis. It’s a fancy way of describing how humans typically make decisions. Researchers have identified over 180 types of cognitive bias. You’ll recognize these examples. Cognitive bias can be helpful when you need to make decisions quickly. But when the stakes…
Read MoreA Technology Assessment Connects Intention and Ability
Do you have a friend whose house looks like it belongs to neat freak Felix Unger, but the closets and drawers are clearly owned by lovable slob Oscar Madison? This Odd Couple disconnect happens to even savvy digital organizations. My writing about digital leadership often focuses on values and attitudes. But attention to the infrastructure’s nuts and…
Read MoreDigital Strategists, Innovators, and Drivers Build a Relevant Future
Remember Blockbuster? Technology eats business models for breakfast. In 2016, I wrote a post titled, “Could Membership Organizations Become a Dying Model?” This article still has a top slot in my site’s analytics. It seems the question isn’t settled. But time and technology have me looking at the issue through a different lens. Six years…
Read More