integrated strategy
Embracing AI: Opportunities and Challenges for Associations
Artificial Intelligence (AI) has been a buzzword for years, but it’s no longer just a concept reserved for tech giants or science fiction. Today, AI is transforming industries across the globe, and associations are beginning to recognize its immense potential to revolutionize how they operate, engage with members, and create value. However, along with its…
Read MoreThe State of Digital Transformation in Associations (Survey Results)
In a world where digital transformation is rapidly reshaping industries, associations are no exception. The adoption of advanced technologies like artificial intelligence (AI), machine learning, and data-driven decision-making is becoming critical for staying competitive and meeting the evolving needs of members. To better understand how associations are navigating this shift, .orgSource (www.orgsource.com) conducted the 2024…
Read MoreForecasting For IT in an Unpredictable Climate
It’s a game! It’s a store! It’s entertainment! Nope, it’s the metaverse—a unique amalgam of online obsessions designed to keep thumbs clicking and Venmo accounts begging for cash. Or that’s what the creators of Forever 21 Shop City seem to be aiming for. Check it out. Technology research and consulting firm, Gartner, and Forbes Magazine both…
Read MoreUse Technology to Put People First—How the Country Music Association’s Members Took Center Stage
Until AIs can think for themselves, digital systems are tools that do their best work with human ingenuity as the driver. And one of the puzzles technology excels at helping us solve is how to understand each other. The presentation Tiffany Kerns gave at .orgCommunity’s recent Solutions Day event, centered on that idea. Tiffany explained that although the Country…
Read MoreA Technology Assessment Connects Intention and Ability
Do you have a friend whose house looks like it belongs to neat freak Felix Unger, but the closets and drawers are clearly owned by lovable slob Oscar Madison? This Odd Couple disconnect happens to even savvy digital organizations. My writing about digital leadership often focuses on values and attitudes. But attention to the infrastructure’s nuts and…
Read MoreDigital Strategists, Innovators, and Drivers Build a Relevant Future
Remember Blockbuster? Technology eats business models for breakfast. In 2016, I wrote a post titled, “Could Membership Organizations Become a Dying Model?” This article still has a top slot in my site’s analytics. It seems the question isn’t settled. But time and technology have me looking at the issue through a different lens. Six years…
Read MoreA Technology Assessment Untangles IT and Then Some
The best IT systems are the ones you don’t think about. They make child’s play out of data analytics, keep users smiling, and reliably work to boost the bottom line. Does that sound like your technology experience? I didn’t think so. There’s a reason why. Back when there were fewer IT choices, a technology purchase…
Read MoreIntegrated Planning Keeps the Glass Half-Full
In June, I thought the dust was settling. Now, with the onslaught of virulent Delta, not so much. We are still in the grip of disruption. The change seems to be that people are learning to cope. There is a shift from reactive to more deliberate approaches. Organizations are investigating technology acquisitions and launching new…
Read MoreIndustry 4.0 is a Rocket—Don’t Let a Strategic Plan Designed for a Bicycle Leave You in the Dust
Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clark Industry 4.0 is killing science fiction. With each new technological miracle, the window of time and imagination between fantasy inventions and real products and services grows smaller. Here are some examples: This fusion of the physical and digital worlds characterizes the new industrial revolution,…
Read MoreArrested Development? A Strategic Approach to Technology Reboots Association Growth
Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now - we thought about technology as a tool to do business. There has been a profound shift in that concept. Technology has made the leap out of the toolbox. It has become integral to…
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