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Six Steps for Achieving Digital Transformation
This is the first entry in a six-part blog series about achieving digital excellence. Here, we focus on how to create a digital strategy. They wrestle with managing the risk of growing volumes of content, transforming content-intensive business processes, using content to better engage customers, employees and partners, and gain business insight out of the…
Read MoreMonday Motivator: Fast Scanner
In our new weekly “Monday Motivator” series, we are offering tech tips to help your association be more productive in 2016. So far, we’ve taken a look at Wunderlist and the design tool Canva. Up next is the app Fast Scanner. Available for both Apple and Android products, Fast Scanner is an app that turns your mobile device into a scanner for documents,…
Read MoreBrand First, Logo Second
Several years ago I wrote an article for FORUM about designing a brand identity—not just a logo (October 2011). That article came to mind today when I read that Microsoft Bing has new logo. The new version is green (or perhaps teal). It also uses an upper case “B.” The new color is intended to be easier to…
Read MoreMonday Motivator: Canva
In our new weekly “Monday Motivator” series, we’ll be offering a tech tip that could help your association be more productive in 2016. Last week, we took a look at the productivity app Wunderlist. Up next is the design tool Canva. The free service offers hundreds of ready-made templates in which you can just update the text, choose your…
Read MoreEngaging Members: It’s Not You, It’s Facebook
In the first part of our “Engaging Members” series, we take a look at the challenges posed by the 800-pound gorilla, Facebook. Don’t blame your social media posts, their timing or wording. For several years now, Facebook has been fiddling with its news feed algorithm in a way that decreases organic reach. (Organic reach refers…
Read MoreMonday Motivator: Wunderlist
In our new weekly “Monday Motivator” series, we’ll be offering a tech tip that could help your association be more productive in 2016. Up first, we want to share some info about the productivity app Wunderlist. Using the robust free version, you can set due dates, reminders and assignments, as well as invite up to 25 collaborators to join…
Read MoreTop 10 Tips for Writing for the Web
Readers expect a different experience when consuming information online. While some basic and foundational rules of journalism still apply, others do not. We must adjust our idea of what good writing means when working in digital formats. By following these 10 web writing tips, you’re likely to experience better engagement with users, an enhanced reputation, and greater trust…
Read MoreConsidering a New CMS? Avoid These 10 Pitfalls
Pitfall No. 1: Failing to identify your goals. Identify your strategies for success. Key Performance Indicators (KPIs) can help your organization define and measure progress. Pitfall No. 2: Choosing a CMS without set requirements. It is critical to identify the requirements of your users, understand the skill set of your contributors and identify technical parameters—including, but not limited…
Read MoreWhy IT Needs to be Reinvented
While the earlier, fundamental questions are still asked, there is a shift toward thinking about technology in more strategic terms. Associations are realizing the need for a digital plan led by senior management to enhance operations and strengthen relationships. .orgSource is leading and contributing to this digital strategy dialogue. “Tailoring Technology for the C-Suite” was…
Read MoreMoney-Saving Resources for Nonprofits
AmazonSmile Online mega retailer Amazon’s AmazonSmile website allows shoppers to donate money to eligible charitable organizations of their choice when they shop. The AmazonSmile Foundation will donate 0.5 percent of a purchase price to the organization of a shopper’s choice. To be eligible, organizations must be registered and in good standing with the IRS as a 501(c)(3).…
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