Posts Tagged ‘Association Chat’
Style Grabs Attention/Substance Wins Hearts—A Website Content Strategy Makes It Happen
Animation, riveting images and a contemporary color palate get you noticed. But a content strategy is the secret to giving your audience a more meaningful relationship with your website, your brand and your organization. A website redesign is a significant investment in resources. The temptation to take shortcuts is understandable. But even Ferrari-sleek graphics, won’t…
Read MoreMarketers, Promote Yourselves! Get the Buy-In You Need for a Successful Content Strategy
We’ve all experienced the meeting from hell. The chair lost control. People were frantic to have their say, and nobody got heard. The same kind of communications nightmare happens when you don’t impose order on your content. A thoughtful content strategy ensures that the message you deliver will be one that makes people listen. It’s…
Read MoreArrested Development? A Strategic Approach to Technology Reboots Association Growth
Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now - we thought about technology as a tool to do business. There has been a profound shift in that concept. Technology has made the leap out of the toolbox. It has become integral to…
Read MoreAt CHEST Innovation Is Called Business as Usual
The opportunity to participate in my clients’ stories is one of the reasons I love being a consultant. To write our book, Association 4.0—Positioning for Success in an Era of Disruption, we interviewed leaders who strive to stay a step ahead of the future. CHEST is one association that doesn’t shy away from bold moves,…
Read MoreHiring a Consultant Can Be a Make or Break Relationship—Here’s How to Court Success
When you sign a consulting contract on the dotted line, the stakes are high. You’ve called in the experts to guide a project that will have a significant impact on your association’s future. It’s almost always a highly visible, big-ticket item. People across the organization are invested in a positive outcome. None more so than…
Read MoreGive Your Team Something to Shout About—Move Strategy to Execution
Watching the U.S. Women’s Soccer Team beat England, it occurred to me that the game was a perfect example of strategy in action. A great team was testing their skills and tactics on the pitch, fully prepared to meet unexpected challenges. Granted, business will never have the flash of World Cup soccer. But strategic planning…
Read MoreLiftoff or Crash Landing? Prepare to Launch a Successful Digital Transformation
Digital Transformation Series, Part Two Reading your monthly membership report can be like getting a bad diagnosis—over and over again. The meeting registration is no bowl of cherries either. But there is a bright spot. The board has agreed that it’s time for action. That tired, old AMS that’s been limping through its paces is…
Read MoreThe Human Face of Digital Transformation
You installed a new LMS, CMS and AMS; redesigned the website; migrated to the cloud; and purchased the latest computers, printers and tablets for your staff. Was it a digital transformation? Sorry, you’re only about halfway there—maybe not even. You’ve got the technology covered. It’s the transformation process that’s trickier to understand. Googling digital transformation…
Read MoreEliminate Roadblocks to Planning—Integration Transforms Strategy into Action
Strategy Meltdown—The screen play INT. The corner office of the Association for Ad Hoc Planning – Afternoon The executive director and membership team are seated at a conference table. They are hunched over laptops. The executive director is frowning. The membership manager looks like a deer in the headlights. Executive Director These numbers are (pause)…
Read MoreFrom Beast to BFF – Getting the Media to Eat Out of Your Hand
Is snagging an article in the Wall Street Journal a superpower? Do you need a genetic mutation to catch a reporter’s eye? If the media keeps turning up its nose at your association’s newsworthy accomplishments, it might seem that way. Getting your organization in print (in a good way) doesn’t require magic. During her recent…
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