Posts Tagged ‘Association Consulting’
Customer Experience Plays Marketing as a Long Game
If your brand was a person, who would it be? Wait, before you stop reading, this question isn’t as silly as it sounds. There should be someone in your organization who walks in your brand’s shoes and always puts the best foot forward. This representative should be dedicated to building lasting relationships with members and…
Read MoreLeverage ESG to Fast-Track Sustainability and Member Value
Delivering member value gets a lot of airplay in this blog and across the association community. There are good reasons for that intense focus. Associations have new, strenuous competitors. Other providers are offering attractive education and networking opportunities; while social and cultural changes are limiting the time volunteers have to participate.
Read MoreCatching Up to Nordstrom—Deliver Member Delight
Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base.
Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a fabulous customer experience by empowering customers and the employees who serve them.
Read MoreOnboarding the Board—Your Opportunity to Promote Peak Performance
How would you describe your board’s performance? Is it— Most association CEOs would say that, from time to time, all three of the above are apt descriptions. In a kinder, gentler marketplace coasting was allowed. Less than stellar board performance might not have been an issue. But, in the fray of digital business, obstacles to…
Read MoreInfluencers and Influences—2023 Marketing Trends
What can you learn from Charli D’Amelio? Don’t know who Charli is? You definitely need to keep reading.
Charli D’Amelio rules the nanosecond video clip. She is a TikTok star influencer and was the first of those ephemeral luminaries to reach 100 million followers. According to Forbes, Charli was TikTok’s highest earner in 2022.
Read MoreCulture, Community, and Technology—A Successful 2022 Convergence
Our Year in Review The .orgSource and .orgCommunity teams send our best wishes to our clients and friends for a happy and productive 2023. But, before we welcome a new year, let’s toast 2022! We got our tribe back from the flatland and into three dimensions. Visiting with clients and colleagues in person was a…
Read MoreGive Joy!
If you’re looking for the perfect holiday gift for a colleague, consider joy. Most of us don’t begin the workday expecting anything joyful. In fact, according to Gallup about 85 percent of people in the global workplace are either not engaged or disengaged.
Read MoreFlat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?
Even small associations tend to stack layers of management like the cake at a royal wedding. As many as five tiers of responsibility (junior positions, middle managers, executive staff, committees, and the board of directors) are not unusual.
Read MoreTechnology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player
We think of technology as the good guy or the bully. It’s a silent partner in our work; and if things aren’t going well, that uncooperative software platform often takes the wrap. My business revolves around digital initiatives. When people call me to discuss a new purchase, I ask lots of questions. During those conversations,…
Read MoreForecasting For IT in an Unpredictable Climate
It’s a game! It’s a store! It’s entertainment! Nope, it’s the metaverse—a unique amalgam of online obsessions designed to keep thumbs clicking and Venmo accounts begging for cash. Or that’s what the creators of Forever 21 Shop City seem to be aiming for. Check it out. Technology research and consulting firm, Gartner, and Forbes Magazine both…
Read More