Posts Tagged ‘Association 4.0’
When the Talent Does the Shopping—Recruiting in a Crowded Market
Are you Gucci or Goodwill? Both brands have an audience. But when employees are shopping for a new look, it’s best to be the high-end option. Customer centricity doesn’t apply just to members anymore. Today, it’s equally important to give your employees that white glove treatment. And, if you’re looking for new talent, it’s time…
Read MoreAre Dues on the Chopping Block? Solutions Day has Answers.
This week’s food bill could have financed last year’s luxury vacation. The grocery store receipt is an emphatic reminder of the need to provide member value. Interest rates are rising, and fears of a recession are spiking concern across the economic horizon. Are membership dues on the chopping block? If you aren’t giving members professional…
Read MoreAs Culture Gains Importance—PCI Stays Ahead of the Trend
In a business climate that feels like a hurricane looms perpetually on the horizon, I’ve noticed an optimistic trend. Culture is a rising priority among CEOs. The most enlightened see positive values and a safe, equitable environment as key components of success. It seems contradictory that with the increasing focus on technology, there is also…
Read MoreDon’t Look for a Streamlined Future—Innovation Piles on Options
If you imagine that AI, robotics, and automation are launching a future where you issue commands to mechanical workers while relaxing with a cold one, I’ve got bad news. A recent conversation with Kim Robinson, President of FrontlineCo, highlighted the idea that the business changes we’re experiencing are not streamlining work. Innovation is adding sophistication, complexity,…
Read MoreDrones, Robots, and Farmers—Prepare Your Association To Meet Fast-Moving Technology Trends
To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. They were using drones to fly over fields and analyze the irrigation and fertilizer…
Read MoreUnderstand the X, Y, Zs of Member Connections
If a girl scout in your house is selling cookies, who are the top prospects on her list? That’s a no-brainer. Even friends who have sworn off sugar will probably say yes to a box of Thin Mints from your fledgling entrepreneur. An emotional connection paves the way for an easy sale. That advice is…
Read MoreWithout Trust, You Don’t Have a Team
Do you ever wonder how you’re doing as a leader? What’s the best way to evaluate your skills? There are a variety of metrics that might be useful. You could distribute a survey, conduct 360-degree performance evaluations, analyze the financials, and assess your progress against goals. But there is an easier way. Ask yourself whether…
Read MoreDon’t Be Afraid to Move the Rug! Seven Steps for Organizational Excellence
Consultants see everything—from organizations that make Dunder Mifflin look like a tight ship to associations that could teach us a thing or two. We focus attention on what the most successful groups do right. At .orgCommunity’s June 9 Innovation Summit, Kevin Ordonez, .orgSource President and Managing Director of Digital Strategy, and I gave a presentation…
Read MoreTurning Ideas Into Action
The 2022 Innovation Summit When I was looking for something unique to say about innovation at .orgCommunity’s June 9, Innovation Summit, I came across these quotes. Each concept is important to developing a culture of innovation. But their common denominator is the most significant. All three authors link innovation to action. Creativity needs an outcome.…
Read MoreGet Everyone Singing Together—Align Content to Strategy
You invested in the right technology and developed a solid strategic plan. Now, the team is rolling out new member-success initiatives. Why aren’t people paying attention? The numbers are still slipping. It might be because customers aren’t hearing your important story. Content, or the words, ideas, facts, and images, that you use to promote your…
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