In today’s increasingly digital world, adopting new technologies is no longer optional for associations—it’s essential. But technology alone isn’t enough. To truly thrive in this environment, associations must focus on building a digital-first culture, where digital thinking is embedded into every aspect of the organization, from member engagement to decision-making and operations.  A digital-first culture…

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I was browsing the Zappos website today. Yes, it’s that time of year, but I wasn’t shopping. My mind was on culture. Culture is a critical component of digital transformation, and issues in this area frequently surface during my consulting engagements. Research from McKinsey found that culture was the most significant self-reported barrier to digital…

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