Posts Tagged ‘@kevinordonez’
To Find Value—Innovate!
Value is the association industry’s word of the hour. Customer expectations for online commerce are driving the preoccupation to deliver tangible member benefits paired with exceptional experience. Tired thinking won’t get you to your value happy place. To meet the moment, make an ongoing commitment to innovation. .orgSource senior consultant, Elizabeth Lucas and I recently…
Read MoreBuild a Digital Ecology–Promote IT Collaboration Across Your Organization
We need another term for “digital transformation.” It sounds instantaneous—as if you could type a few commands and new software would magically turn your organization into a super-powered generator of member engagement and delight. If only it were that simple. Real “transformation” requires a commitment that goes beyond updated equipment. Becoming a digital organization means…
Read MoreAre Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question
If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Is technology tying your audience in knots? Perhaps it’s content that’s missing the mark. Maybe stale programming is stopping the love? Something flashier might be needed to attract the coveted…
Read MoreTired of Operational Surprises? Ask These Strategic Questions
Surprise parties can be fun. If the balloon tower featuring your age got cancelled—even better. Surprises in business aren’t so welcome. When the membership director springs a dashboard on you with every indicator trending south, it’s not a good day. Distraction is an invitation for the unexpected. If you’re playing Whack a Mole with details,…
Read MoreTurning Ideas Into Action
The 2022 Innovation Summit When I was looking for something unique to say about innovation at .orgCommunity’s June 9, Innovation Summit, I came across these quotes. Each concept is important to developing a culture of innovation. But their common denominator is the most significant. All three authors link innovation to action. Creativity needs an outcome.…
Read MoreRecharge Your Imagination at the Innovation Summit
Sponsored by Impexium, Association.TV, and .orgSource Could your imagination use a recharge? Do you want the rush of a fresh perspective? If the answer is yes, I have a suggestion. Join me and some of the savviest association leaders in our industry at the Innovation Summit on June 9. This signature event is curated by…
Read MoreGet Them to Build Castles—Strategies for Successful Cross-Functional Teams
Great leaders rely on both sides of the brain. The right brain meticulously lays out the goals and follows the tasks, timeline, and budget. The left brain uses emotional intelligence, empathy, creativity, and artful facilitation to keep all the players working productively together. The more diverse the group, the harder the left brain must work.…
Read MoreHappy Holidays from the .orgSource Team
Thanks and best wishes to our friends and clients. I hope the season brings holiday magic and a break from your professional responsibilities to enjoy other activities that enrich your life. Taking time to recharge is a gift to yourself that makes a difference for everyone. Rest is a leader’s best friend. It feeds creativity,…
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