“Set and forget” is a busy professional’s best friend. Automations like scheduled social promotions, email campaigns, and critical calendar reminders are digital conveniences that free space for more important assignments. If only we could take that casual approach to technology in general. Unfortunately, the head-spinning pace of innovations means that state-of-the-art becomes obsolete in a…

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Value is the association industry’s word of the hour. Customer expectations for online commerce are driving the preoccupation to deliver tangible member benefits paired with exceptional experience. Tired thinking won’t get you to your value happy place. To meet the moment, make an ongoing commitment to innovation. .orgSource senior consultant, Elizabeth Lucas and I recently…

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We need another term for “digital transformation.” It sounds instantaneous—as if you could type a few commands and new software would magically turn your organization into a super-powered generator of member engagement and delight. If only it were that simple. Real “transformation” requires a commitment that goes beyond updated equipment. Becoming a digital organization means…

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Surprise parties can be fun. If the balloon tower featuring your age got cancelled—even better. Surprises in business aren’t so welcome. When the membership director springs a dashboard on you with every indicator trending south, it’s not a good day. Distraction is an invitation for the unexpected. If you’re playing Whack a Mole with details,…

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The 2022 Innovation Summit When I was looking for something unique to say about innovation at .orgCommunity’s June 9, Innovation Summit, I came across these quotes. Each concept is important to developing a culture of innovation. But their common denominator is the most significant. All three authors link innovation to action. Creativity needs an outcome.…

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Sponsored by Impexium, Association.TV, and .orgSource Could your imagination use a recharge? Do you want the rush of a fresh perspective? If the answer is yes, I have a suggestion. Join me and some of the savviest association leaders in our industry at the Innovation Summit on June 9. This signature event is curated by…

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Thanks and best wishes to our friends and clients. I hope the season brings holiday magic and a break from your professional responsibilities to enjoy other activities that enrich your life. Taking time to recharge is a gift to yourself that makes a difference for everyone. Rest is a leader’s best friend. It feeds creativity,…

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