Navigating Uncertainty at Solutions Day

In a time of rapid disruption and complexity, association leaders gathered at Solutions Day 2025 to explore the big question on everyone’s mind: how do we stay focused, forward-thinking, and human-centered while navigating uncertainty and change? Held in Schaumburg, IL and streamed virtually through BeSpeake, this year’s event challenged attendees to rethink long-standing assumptions about…

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digital transformation starts with mindset

Why digital transformation starts with mindset, not software  You upgraded your AMS. You rolled out a new LMS. Maybe you even launched a shiny AI chatbot.  And yet… Collaboration still stalls. Departments are siloed. Your team is “digitally enabled” but mentally stuck in 2013.  Here’s the uncomfortable truth: You don’t have a tech problem. You have a culture problem.  Digital Transformation Starts…

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Why fixing your workflows matters

Why fixing your workflows matters more than hiring more people  “We just don’t have enough people.”  That’s the default explanation when…  But what if that’s not actually the problem?  What if your team does have the time—it’s just buried under layers of outdated processes, siloed systems, and workarounds that no one questions anymore?  At .orgSource,…

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alignment of culture strategy and technology

Everyone loves to talk about strategy. We obsess over new technologies. And we proudly claim to have “a great culture.” But here’s the truth no one wants to admit: without the alignment of culture, strategy and technology, none of these elements matter. Without alignment, none of these elements matter.  When strategy, culture, and technology operate…

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Excellence. It’s a word we love to put in taglines, strategy decks, and mission statements. But how many organizations actually live it? For associations committed to lasting impact, the real challenge is building sustainable pathways to organizational excellence—approaches that not only achieve results now but also position your organization to thrive for decades to come.…

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Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. For associations, leveraging AI is not merely advantageous—it’s essential for remaining relevant in today’s fast-evolving digital landscape. By embracing AI, associations can foster…

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Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base.

Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a fabulous customer experience by empowering customers and the employees who serve them.

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If a girl scout in your house is selling cookies, who are the top prospects on her list? That’s a no-brainer. Even friends who have sworn off sugar will probably say yes to a box of Thin Mints from your fledgling entrepreneur. An emotional connection paves the way for an easy sale. That advice is…

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How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on. Going virtual has…

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