Posts Tagged ‘Member Engagement’
You’re Not Understaffed—You’re Operationally Inefficient
Why fixing your workflows matters more than hiring more people “We just don’t have enough people.” That’s the default explanation when… But what if that’s not actually the problem? What if your team does have the time—it’s just buried under layers of outdated processes, siloed systems, and workarounds that no one questions anymore? At .orgSource,…
Read MoreWhy a Technology Assessment Is the First Step to Your Future-Ready Roadmap
For many associations, it feels like a never-ending checklist: new AMS? Check. Website redesign? Check. Virtual conference platform? Check. But here’s the uncomfortable truth: having tools is not the same as having a strategy. The first real step toward clarity is a future ready technology assessment — a process that uncovers what’s working, what’s outdated,…
Read MoreAligning Culture, Strategy, and Technology: The Unstoppable Force Your Association Needs
Everyone loves to talk about strategy. We obsess over new technologies. And we proudly claim to have “a great culture.” But here’s the truth no one wants to admit: without the alignment of culture, strategy and technology, none of these elements matter. Without alignment, none of these elements matter. When strategy, culture, and technology operate…
Read MoreStrategies to Power Your Journey to Organizational Excellence
Excellence. It’s a word we love to put in taglines, strategy decks, and mission statements. But how many organizations actually live it? For associations committed to lasting impact, the real challenge is building sustainable pathways to organizational excellence—approaches that not only achieve results now but also position your organization to thrive for decades to come.…
Read MoreLeveraging AI for Personalized Member Engagement
Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. For associations, leveraging AI is not merely advantageous—it’s essential for remaining relevant in today’s fast-evolving digital landscape. By embracing AI, associations can foster…
Read MoreCatching Up to Nordstrom—Deliver Member Delight
Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base.
Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a fabulous customer experience by empowering customers and the employees who serve them.
Read MoreUnderstand the X, Y, Zs of Member Connections
If a girl scout in your house is selling cookies, who are the top prospects on her list? That’s a no-brainer. Even friends who have sworn off sugar will probably say yes to a box of Thin Mints from your fledgling entrepreneur. An emotional connection paves the way for an easy sale. That advice is…
Read MoreTurn Customers Into Community
How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on. Going virtual has…
Read MoreGiveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics
From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable. But before you load on the giveaways and short-lived solutions,…
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