Posts Tagged ‘.orgcommunity’
Keep the Dandelions Out of Your Data
Last week I urged readers to take a closer look at their association’s business models. I’ll be the first to admit, that without the right systems in place, my advice might be hard to follow. We’ve all come to appreciate the value of data in planning and decision-making. Fancy new technology makes tracking clicks, opens,…
Read MoreTo Stay on the Bull, Learn From Other Riders
Being a CEO today is a little like riding a bull. The experience is guaranteed to be bumpy. But, if you have half an hour to listen to someone else’s story, you can learn a lot about how others manage the challenge. The leaders I interview for my Association 4.0 podcast encourage me to think…
Read MoreThe Right Business Model Puts all the Wheels Into Alignment
Have you ever pushed a shopping cart with a loose, squeaky wheel? That one misalignment makes getting around the store frustrating and difficult. Associations move toward success on these four wheels. When you’re trying to get ahead, each of these elements needs to be in good working order. We devote significant time and scrutiny to…
Read MoreDiversity Can’t Stand Alone—It Needs Equity and Inclusion To Matter
Like a string of beads, it is our unique differences and intricacies that make us so appealing and attractive. We would not be as beautiful if we were all the same. It’s the contrast and asymmetry that makes us worthwhile.— Lindsey Lunsford, M.E.M., eXtention Foundation, 2019 Impact Collaborative, DEI Fellow One of my early…
Read MoreIt’s Not About You—Put the MarCom Focus Where It Belongs
Are you using binoculars or a mirror to create communications? It’s more than an understatement to say that we have the tools to focus on our members. The ability to know our customers down to their preferred publications, favorite conference destination, and hot button issues has never been easier. The information at our fingertips is…
Read MoreGood Culture Makes Good Sense
Smiley or sad—which describes your culture? Some people work on a dream team. Others are ready to be a statistic in the Great Resignation. What makes the difference? If your answer was people, go to the head of the class. When I want to explore interpersonal dynamics in the workplace, I look to .orgSource consultant…
Read MoreFrom a Snack to a Meal—Don’t Leave Rich Content on the Table
When Dan Stevens was a newly-minted entrepreneur, his father wrote him a letter that changed his life. “My dad said that if I was doing things the same way next year as I did this year, I should be very nervous. That warning woke me up. Even in 1986, my dad was aware that to…
Read MoreAssociation 4.0™ – Find the Sweet Spot in Digital Markets
Is anyone else tired of dystopian predictions? Today, I’m going to consider perfection. This may not be what most people imagine as utopia. But the realm of Association 4.0™ is pretty close to my ideal for my clients and their organizations. Several years ago, .orgSource coined the phrase Association 4.0 to describe the approach needed…
Read MoreHitch Your Wagon to a Star—Find the Right Partner for Success
A comment Adele Cehrs, CEO and Founder of When + How agency, made stayed with me. Adele, who thrives on a healthy dose of risk, said this, “Chutzpah is what drives me and other entrepreneurs to keep reinventing ourselves. If you could bottle that it would be a wise idea for association CEOs to take…
Read MoreThe Big Shift—A Conversation About the Impact of Change
The Association 4.0 Podcast allows me to do something I love. I’m able to exchange ideas and opinions with the savviest leaders in the industry. Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change. The adjustments we made to manage uncertain circumstances…
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