Posts by Sherry Budziak
Jane Pearson Joins .orgSource Consulting Team
.orgSource is growing. We are pleased to announce that Jane Pearson has joined our consulting team. Jane is a branding, marketing, and communications expert. Her deep experience in developing effective promotional strategies will benefit our company and our clients. Jane’s goal is to ensure that our clients exceed their marketing objectives, improve sales, and strengthen…
Read MoreCelebrating Associations: How CHEST Took Operational Transformation to Heart
Association and History: Founded in 1935 by a single patient, CHEST (the American College of Chest Physicians) aims to advance the prevention, diagnosis, and treatment of chest diseases through education, communication, and research. The Glenview, Ill.-based nonprofit offers content in pulmonary, critical care, and sleep medicine throught its journal CHEST, year-round meetings, live and online courses, books, and mobile apps.…
Read MoreCelebrating Associations: Society of Critical Care Medicine
Association and History: Founded in 1970, the Society of Critical Care Medicine (SCCM) is the largest non-profit medical organization dedicated to promoting excellence and consistency in the practice of critical care. With 16,000 members in more than 100 countries, SCCM is the only organization that represents all professional components of the critical care team. The Society…
Read MoreCelebrating Associations: NJCPA’s Digital Transformation
Association and History: Founded in 1898, the New Jersey Society of Certified Public Accountants (NJCPA) is the largest professional organization serving the needs of the state’s CPAs and aspiring CPAs. NJCPA offers more than 500 continuing education programs each year, as well as other networking, leadership and volunteer opportunities. There are 11 chapters and numerous committees and interest groups…
Read More7 Tips for Creating a Comprehensive Communications Plan
During the Association Media & Publishing Annual Meeting, June 25-27 in Washington, D.C., I’ll reveal what it takes to create a comprehensive communication plan. I will co-present on this topic with Meg White, managing editor of REALTOR Magazine. Can’t make the session? Here’s a sneak peek on the 7 steps it takes to achieve a comprehensive communication plan: By developing a comprehensive communications plan, you can establish…
Read MoreFrictionless Implementation: How to Make Your Next System Launch a Smooth One
While these experiences are fairly common, they don’t have to be the norm for your organization. During AMS Fest, June 6-7 in Chicago, we will present on “Frictionless Implementation: A Case for Early and Ongoing User Adoption and Change Management.” (AMS Fest is where association executives, AMS consultants, and AMS vendors will convene for tactical and strategic sessions and platform previews). Can’t make…
Read MoreTime Traveling at Digital Now
Attending the 2018 DigitalNow conference in Austin was a great experience. I was surrounded by the uber game-changers, innovators, and disrupters in the association industry. Artificial intelligence, eco mapping, and voice interaction played supporting roles, but digital transformation was the star. If you’re not as immersed in all things technical as I am, you might be wondering…
Read MoreLooking Slick on a Shoestring Budget
Even if your desk is a kitchen table and business casual means PJs, your company’s communications can still impress like Madison Avenue. Technology has made this the age of the entrepreneur. Whether you are a small business or association or just anyone trying to use their budget wisely, you can take advantage of an array…
Read MoreIs Your Association ‘Innovation Ready?’
It may be tough to imagine your association creating a 21st Century breakthrough product or services like Oculus Rift, Spotify or the Kindle. But it’s a reality that association business models are facing pressures that require innovation. These challenges come from many areas, including the impact of technology, changes in consumer behaviors, and more competition…
Read MoreCelebrating Associations: American Academy of Pediatric Dentistry
We’re celebrating AAPD because it has committed to a cavity-free youth through community-based initiatives in underserved areas and kid-focused programming. Association and history: Founded in 1947, the AAPD is a not-for-profit professional membership association representing the specialty of pediatric dentistry and is the recognized authority on children’s oral health. As advocates for children’s oral health, the AAPD promotes evidence-based…
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