How many articles about AI have you read? Too many? Despite all the information, are you still a little confused about where this adventure is going? Let me begin with a disclaimer. Generative AI is not a gift that lends itself to neat packaging. The beauty of this technology is its limitless potential. Exploring those…

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During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. No matter what topic I choose, one idea persists. These electronic miracles are pointless unless they are grounded in strong values, positive emotions, and productive behavior. Human drivers center digital initiatives where they need to be—on…

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Are you guilty of cognitive bias? The answer is yes, probably on a daily basis. It’s a fancy way of describing how humans typically make decisions. Researchers have identified over 180 types of cognitive bias. You’ll recognize these examples. Cognitive bias can be helpful when you need to make decisions quickly. But when the stakes…

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AI has that magic quality that tempts us to imagine powers even greater than its already impressive abilities. Like the whale that becomes Moby Dick or an ape that prompts sightings of the Yeti. The leap from reality to make-believe is easy. And the difference between truth and speculation can be difficult to see. I…

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Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. What could be more personal than a good old-fashioned conversation? Our expanding digital options…

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You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Actually, they are triplets because Microsoft has a bot named Bing, who receives less attention. (Check Bing out. I like the fact that the source documents are always provided.) Maybe you’ve already experimented using generative AI to create content such as outlines, agendas,…

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Is digital transformation dead? Well, for the majority of organizations, the transformation is over. They may not all have become butterflies, but most have acquired wings of some kind. Today, we are looking at evolution. At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not…

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“Anything you can do I can do better. I can do anything better than you!” So, who does AI best, ChatGPT or Bard? In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. That light-hearted description probably isn’t worthy of the significance…

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Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of  “member satisfaction” versus “satisfying member customers.” AI, your new…

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