#association40
When the Talent Does the Shopping—Recruiting in a Crowded Market
Are you Gucci or Goodwill? Both brands have an audience. But when employees are shopping for a new look, it’s best to be the high-end option. Customer centricity doesn’t apply just to members anymore. Today, it’s equally important to give your employees that white glove treatment. And, if you’re looking for new talent, it’s time…
Read MoreAre Dues on the Chopping Block? Solutions Day has Answers.
This week’s food bill could have financed last year’s luxury vacation. The grocery store receipt is an emphatic reminder of the need to provide member value. Interest rates are rising, and fears of a recession are spiking concern across the economic horizon. Are membership dues on the chopping block? If you aren’t giving members professional…
Read MoreMake Change Your Most Significant Advantage
This idea from an article in the “Harvard Business Review” caught my attention. “As the shelf life of business strategies grows shorter, a corporation’s transformation capability becomes its only enduring advantage.” Authors N. Anand and Jean-Louis Barsoux go on to ask: “With serial transformations becoming the norm, a key strategic question for any corporate leader…
Read MoreDrones, Robots, and Farmers—Prepare Your Association To Meet Fast-Moving Technology Trends
To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. They were using drones to fly over fields and analyze the irrigation and fertilizer…
Read MoreDon’t Be Afraid to Move the Rug! Seven Steps for Organizational Excellence
Consultants see everything—from organizations that make Dunder Mifflin look like a tight ship to associations that could teach us a thing or two. We focus attention on what the most successful groups do right. At .orgCommunity’s June 9 Innovation Summit, Kevin Ordonez, .orgSource President and Managing Director of Digital Strategy, and I gave a presentation…
Read MoreAssociation 4.0™ – Find the Sweet Spot in Digital Markets
Is anyone else tired of dystopian predictions? Today, I’m going to consider perfection. This may not be what most people imagine as utopia. But the realm of Association 4.0™ is pretty close to my ideal for my clients and their organizations. Several years ago, .orgSource coined the phrase Association 4.0 to describe the approach needed…
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