Human Skills
From Resistance to Resilience: Navigating the Human Side of Tech Upgrades
Summary: When associations invest in new technology, the focus often centers on features, functionality, and expected ROI. But the real determinant of success isn’t the sophistication of your CRM or AMS—it’s whether your people embrace it. Digital transformation fails not because of technical limitations, but because of human resistance rooted in fear of failure, job…
Read MoreBeyond Automation: How Associations Can Lead with Humanity in an AI World
The conversation around AI has shifted from speculation to reality almost overnight. What was once seen as a distant innovation is now reshaping the way we work, connect, and create. For associations — organizations built on trust, expertise, and community — the rise of AI isn’t just a question of adaptation. It’s a challenge of…
Read MoreLeveraging AI for Personalized Member Engagement
Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. For associations, leveraging AI is not merely advantageous—it’s essential for remaining relevant in today’s fast-evolving digital landscape. By embracing AI, associations can foster…
Read MoreAre AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match
During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. No matter what topic I choose, one idea persists. These electronic miracles are pointless unless they are grounded in strong values, positive emotions, and productive behavior. Human drivers center digital initiatives where they need to be—on…
Read MoreGrow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication
AI, which once lived on the far horizon, is making a swift and dramatic entrance into our daily lives. The technology promises to upend the way business operates. Yet no one is sure how that new reality will unfold. It’s certain that jobs, which are ubiquitous in the current economy, will disappear in the…
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