An Integrated Digital Strategy Is a Lifeboat in Turbulent Water

In a crisis, like the current pandemic, an integrated digital strategy can make the difference between business as usual and a meltdown. Travis Cheatham, Director of Technology Operations and Digital Solutions at the American Association of Clinical Endocrinologists, has firsthand understanding of how the right approach to technology can impact an organization’s ability to navigate…

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Turn Panic into Purpose—Lead Through COVID-19 with Confidence

My email and phone are burning with questions and concerns from leaders facing the tough decisions that COVID-19 is forcing upon us. Choices that plunge a budget deep into the red and threaten member engagement are gut-wrenching, but the difficult decisions are easier when you have expert advice. We looked to our colleagues Adele Cehrs,…

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My Perspective, March 2020: Innovation Summit Connects the Dots on Entrepreneurship, Invention and Future Success

“Connect the dots” is an expression we heard frequently when we were writing our new book, Association 4.0: An Entrepreneurial Approach to Risk, Courage and Transformation. The entrepreneurs we interviewed used it to describe the ability to spot opportunity and seize it to fill a pressing need in the marketplace. .orgCommunity’s February 20th Innovation Summit…

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Innovation Summit Highlights Strategies for Success in a Digital Future

If you’ve been wondering whether your organization is ready for the digital future, .orgCommunity’s Innovation Summit was the right place to find answers. We hosted some of the association industry’s most thought-provoking leaders at the February 20th event. The American Society of Anesthesiologists provided a sleek venue for a day of creativity, dialogue and connection.…

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The Best Solution Begins With a Beautiful Question

What do you think these three questions have in common? How might we survive and flourish amid tensions and contradictions?” Elsa Fridman “What is it about your business today that you can’t answer?” Brian Panosian “What if competitors worked together?” Michelle Rigan-Ranson In the eyes of author/journalist, Warren Berger, each of these questions is beautiful.…

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Anticipate the Unexpected—For Entrepreneurs Business as Usual Is not an Option. Learn About Our New Book!

Of all the experiences involved in writing a book, and there are many—both frustrating and fascinating, what you learn is the most rewarding. Association 4.0™: An Entrepreneurial Approach to Risk, Courage and Transformation, which I wrote with my business partner Kevin Ordonez, is my second adventure as an author. The entrepreneurs we interviewed taught us…

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Fast Track Your Way to Innovation

Is your association innovative enough to survive in the roaring twenties? Before you answer, name three strategies you use to promote creative thinking. If they don’t roll off your tongue, consider this: Some readers might believe these cautionary tales don’t apply to associations. Associations are about mission before value, right? They don’t have shareholders anticipating…

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To Succeed in Industry 4.0 Become an Association 4.0™ Leader

Deploying a smart factory may not be in your future. But association CEOs who are looking for success must embrace attitudes that keep them in front of these, and other trends associated with Industry 4.0. Why should you care about this melding of the cyber and physical worlds? Because along with the IT miracles that…

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