Posts Tagged ‘#AI’
Still Confused About AI, Learn the Facts A-Bot Us!
How many articles about AI have you read? Too many? Despite all the information, are you still a little confused about where this adventure is going? Let me begin with a disclaimer. Generative AI is not a gift that lends itself to neat packaging. The beauty of this technology is its limitless potential. Exploring those…
Read MoreStudy the Data, But Eat the Cake—Put the Human Factor Forward
Are you guilty of cognitive bias? The answer is yes, probably on a daily basis. It’s a fancy way of describing how humans typically make decisions. Researchers have identified over 180 types of cognitive bias. You’ll recognize these examples. Cognitive bias can be helpful when you need to make decisions quickly. But when the stakes…
Read MoreStay Ahead of AI’s Magic
AI has that magic quality that tempts us to imagine powers even greater than its already impressive abilities. Like the whale that becomes Moby Dick or an ape that prompts sightings of the Yeti. The leap from reality to make-believe is easy. And the difference between truth and speculation can be difficult to see. I…
Read MoreA New Power Couple—Humans Plus Bots Deliver Member Delight
Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. What could be more personal than a good old-fashioned conversation? Our expanding digital options…
Read MoreGet More Out of AI, Start Chatting
You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Actually, they are triplets because Microsoft has a bot named Bing, who receives less attention. (Check Bing out. I like the fact that the source documents are always provided.) Maybe you’ve already experimented using generative AI to create content such as outlines, agendas,…
Read MoreDon’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership
Congrats! You’re the CEO. Whether you’ve been in the big chair for years, or just reached your dream destination, don’t get comfortable. “Stuff” is coming your way. I don’t know exactly what your “Stuff” will be, but I promise surprises are part of the package. No leader expects an easy ride. The challenge is part…
Read MoreThe Bots Face Off – Or Do They? ChatGPT Versus Bard
“Anything you can do I can do better. I can do anything better than you!” So, who does AI best, ChatGPT or Bard? In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. That light-hearted description probably isn’t worthy of the significance…
Read MoreStep Up to AI, But Tread Lightly
Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI analyzes trends, revealing new ways, unveiling patterns, unlocking marketing’s maze. Personalization thrives, engagement’s secured, executives empowered, strategies assured. Influencers are found, partnerships…
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