Solutions Day brought together some of the brightest minds in associations, technology, and innovation. This year’s event was a deep dive into the transformative power of Artificial Intelligence (AI) and how it is reshaping the association landscape. From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay…

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You may not want to be the first to dive into the newest digital trends. Some leaders prefer to hang back and let others be the guinea pigs. I’ll offer a caveat. Don’t wait too long. The best hedge against disruption is the Scouts’ motto, “Be Prepared.” In 2018, my business partner, Kevin Ordonez, and…

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Which camp are you in? 1) AI is going to displace humans and render us irrelevant? 2) The bots will be our BFFs freeing us from a multitude of mundane tasks to work at a higher level. The rapid-fire technological invention we are experiencing is exciting, filled with controversy, and laced with more than a…

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Lately, I’ve been writing about the importance of connecting technology to values and emotions. But I may be glossing over an important point. It’s impossible to create that high-level, human-centered impact without getting into the weeds. Data is the foundation for every technological initiative. Good data governance is essential for successful digital outcomes. Data that…

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Part Two When the generative AI bots made their debut in early 2024, they signaled a definitive end to the idea that yesterday’s technology is good enough for today’s members. Expectations for high-touch service and personal attention are rising steadily. Sliding by on “same old, same old” is not an option in a newly competitive…

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Excellence is never a given. Being identified as the best in anything from soccer to sales requires commitment and hard work. But for decades, associations easily held pride of place in their industries. Members saw us as a professional home, their most trusted source of advocacy and information. Yes, we had to win that loyalty.…

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