Posts Tagged ‘#assnconnect’
Solutions Day 2023—Beyond Answers to Insight
Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. Save the Date Register for .orgCommunity’s Solutions Day. Don’t wait. To refresh and reset, save November 2 on your calendar. Solutions Day is the perfect antidote to leadership fatigue. You can participate in person at…
Read MoreSpark Engagement, Inspire Loyalty, Upskill to Association 4.0 Board Leadership
Where does your association fall on the scale from nerd to influencer? Could your brand use a Big Gulp of buzz? We all want more of the excitement that attracts followers and gets accomplishments noticed. Associations are defined by their members. And the people who have the biggest impact on that identity are the board…
Read MoreDigital Evolution—Three Trends to Watch
Is digital transformation dead? Well, for the majority of organizations, the transformation is over. They may not all have become butterflies, but most have acquired wings of some kind. Today, we are looking at evolution. At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not…
Read MoreThought Leaders Blaze Trails of Discovery and Engagement
Until recently I knew zip about dog grooming, restoring vintage clothing, or Chinese cooking. While I might take a stab at making Shaking Beef, I’m still not going to style a Labradoodle or remove the stains from 50-year-old lace. But I have learned a few things about each of those topics. Why dive into subjects…
Read MoreDon’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership
Congrats! You’re the CEO. Whether you’ve been in the big chair for years, or just reached your dream destination, don’t get comfortable. “Stuff” is coming your way. I don’t know exactly what your “Stuff” will be, but I promise surprises are part of the package. No leader expects an easy ride. The challenge is part…
Read MoreWhen Culture is a Skill Set Leaders Reap Rewards—PCI Lives Their Values
What makes for a memorable social event? A case of lite beer, a bag of Bugles, and a bunch of people who don’t know each other won’t be anyone’s Instagram moment. Careful planning is the secret to providing a terrific experience. Organizations that treat culture like an impromptu party will see their “guests” leave early.…
Read MoreGood CEO, Bad Call—How to Recover
Martha Stewart took her company public in 1999 and became America’s first self-made female billionaire. Then, in December 2021, she acted on an illegal stock tip and was sentenced to five months in prison. You probably won’t become a billionaire and I don’t see any of my readers going to jail, but there is one…
Read MoreBuild a Marketing Dream Team—Welcome AI
Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of “member satisfaction” versus “satisfying member customers.” AI, your new…
Read MoreStep Up to AI, But Tread Lightly
Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI analyzes trends, revealing new ways, unveiling patterns, unlocking marketing’s maze. Personalization thrives, engagement’s secured, executives empowered, strategies assured. Influencers are found, partnerships…
Read MoreStay the Course Through Changing Weather—Strategic Advice From Association CEOs
The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. But, our community doesn’t get the credit it deserves for invention. If you need proof…
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