Posts Tagged ‘Association Connect’
Ignite Engagement—Give Members Influence
One of social media’s powerful lessons is the impact of influencers on brand awareness. Whether it’s a van-lifer selling energy drinks or a dog groomer styling a cast of fluffy fur babies, real people using products in everyday life moves merch. So, who exactly is an influencer? Is it anyone whose persuasive story makes you…
Read MoreDon’t Set and Forget Technology–Regular Assessments Deliver Peak Performance
“Set and forget” is a busy professional’s best friend. Automations like scheduled social promotions, email campaigns, and critical calendar reminders are digital conveniences that free space for more important assignments. If only we could take that casual approach to technology in general. Unfortunately, the head-spinning pace of innovations means that state-of-the-art becomes obsolete in a…
Read MoreInternational Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE
A summary of the Association 4.0 Podcast with Allison K. Summers. Summers talks about international leadership and women’s issues.
Read MoreBuild a Digital Ecology–Promote IT Collaboration Across Your Organization
We need another term for “digital transformation.” It sounds instantaneous—as if you could type a few commands and new software would magically turn your organization into a super-powered generator of member engagement and delight. If only it were that simple. Real “transformation” requires a commitment that goes beyond updated equipment. Becoming a digital organization means…
Read MoreHire Fresh Talent—But Before You Shop, Check the Fridge
You learn a lot about consumer preferences by reading the reviews on Yelp. Thousands of users are eager to tell you what they love and what makes them crazy. You don’t have to spend much time on the site to understand the difference between outstanding and dismal. Whether it’s a restaurant, hotel, or doctor’s office,…
Read MoreBeyond the Rainbow—Build a Diverse Board of Independent Thinkers
The boardroom is the last place where CEOs want to rock the boat. But good governance shouldn’t be comfortable. If too many heads bob in agreement, you might want to take a closer look at who is seated at the table. Collegiality among leaders is a good thing. It can fast track important projects. On…
Read MoreThe Power of Convincing
Have you ever visited a psychic? Just for fun, of course. I wouldn’t suggest that association executives take their cues from tea leaves or the Tarot deck. A little mystery is exciting, right? And, it wouldn’t be nearly as entertaining if those predictions didn’t occasionally ring true. Far be it from me to “dis” anyone’s…
Read MoreAre You Done With Digital Transformation?
Your CMS, LMS, and AMS are chatting happily together. The team is using the new analytics software to plan more effective outreach initiatives. And, members are enjoying your responsive and customized approach. Is it time to put a wrap on digital transformation? After all, you’ve been working to improve your tech game for the last…
Read MoreTo Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories
While some businesses are writing their final pandemic chapter, the healthcare and restaurant industries continue to feel the aftershocks of seismic disruption. Nancy MacRae, MS, CEO of the Emergency Nurses Association and Kristine Hillmer, MBA, CAE, and President and CEO of the Wisconsin Restaurant Association, are leaders who guided their members through the rubble toward…
Read MoreAre Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question
If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Is technology tying your audience in knots? Perhaps it’s content that’s missing the mark. Maybe stale programming is stopping the love? Something flashier might be needed to attract the coveted…
Read More