Posts Tagged ‘orgsherry’
Build a Marketing Dream Team—Welcome AI
Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of “member satisfaction” versus “satisfying member customers.” AI, your new…
Read MoreStep Up to AI, But Tread Lightly
Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI analyzes trends, revealing new ways, unveiling patterns, unlocking marketing’s maze. Personalization thrives, engagement’s secured, executives empowered, strategies assured. Influencers are found, partnerships…
Read MoreStay the Course Through Changing Weather—Strategic Advice From Association CEOs
The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. But, our community doesn’t get the credit it deserves for invention. If you need proof…
Read MoreCast Video with Strategy to Create Stellar Communications
Giving your association’s stories their 15 minutes of fame has never been easier. Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. In fact, it has the potential to be the star of…
Read MoreIs Your Remote Team Getting the TLC They Deserve? An Audit Delivers Answers
Remember Management by Walking Around? A spontaneous cruise of the office was an effective strategy for evaluating a variety of business indicators. You could assess how people were communicating, determine where the vibe registered on the stress meter, and take the opportunity to connect personally with employees. Now that remote work makes a casual stroll…
Read MoreIgnite Engagement—Give Members Influence
One of social media’s powerful lessons is the impact of influencers on brand awareness. Whether it’s a van-lifer selling energy drinks or a dog groomer styling a cast of fluffy fur babies, real people using products in everyday life moves merch. So, who exactly is an influencer? Is it anyone whose persuasive story makes you…
Read MoreDon’t Set and Forget Technology–Regular Assessments Deliver Peak Performance
“Set and forget” is a busy professional’s best friend. Automations like scheduled social promotions, email campaigns, and critical calendar reminders are digital conveniences that free space for more important assignments. If only we could take that casual approach to technology in general. Unfortunately, the head-spinning pace of innovations means that state-of-the-art becomes obsolete in a…
Read MoreInternational Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE
A summary of the Association 4.0 Podcast with Allison K. Summers. Summers talks about international leadership and women’s issues.
Read MoreMove DEI Beyond Words
The deaths of George Floyd, Breonna Taylor, and Trye Nichols prompted vocal support for social justice throughout the business community. Organizations of all stripes were quick to issue statements confirming their commitment to diversity, equity, and inclusion. In 2020, the Society for Human Resources Management (SHRM) reported that following George Floyd’s death, 85% of organizations…
Read MoreRaise the Board’s Financial IQ
What is your board’s financial IQ? That’s a question every association CEO should be able to answer. While you may not have a Warren Buffett in the group, hopefully, there are some above-average number crunchers. To adequately fulfill the three duties of a nonprofit board member—Care, Loyalty, and Obedience—a solid understanding of the organization’s financial…
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