Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. At .orgSource we call that collection of wisdom our Association 4.0 framework. It is the product of ongoing research to prepare our clients for success in digital markets. Many of the characteristics we identified are…

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Remember Counsellor Deanna Troi from Star Trek the Next Generation? In case the Next Generation was before your generation, Troi was the crew member Captain Picard consulted when he needed to understand an alien entity or settle a thorny dispute. Troi was an empath, with the ability to experience the emotions of others as if…

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Every member experience with your brand is a plus or a minus. There is no neutral. If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. As you investigate strategies to incorporate AI and other new technology into…

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If your association is lucky enough to have an investment portfolio, a discussion about risk has probably been on the board’s agenda. Financial managers make understanding the group’s risk tolerance a defining component of their strategy. These conversations are limited to bottom-line issues. But risk doesn’t always come with a dollar sign attached. Although money…

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