Posts by Sherry Budziak
Why Random Acts of Marketing Hurt Associations (And How to Stop Doing Them)
Why RAOM Happens RAOM happens when there’s little or no clear marketing strategy in place. As a result, your marketing efforts simply turn into a series of fragmented ideas and promotions that aren’t connected or aligned with any other operational strategy. You may be very busy doing these activities, but they are low-value and low-leverage work and…
Read MoreThe Do’s & Don’ts of Event Apps
Following is a list of do’s and don’ts based on some of our experiences with creating event apps: DO Take Advantage of Sponsorship Packages, DON’T Over-Advertise Having an event app provides the opportunity to highlight your sponsors and to help generate extra revenue. Some examples are: Be aware of how much sponsored content starts to take over the…
Read MoreWhen to Reassess Your Marketing Strategy
Do you know whether your marketing efforts are really working or are you simply performing “random acts of marketing” hoping that something will stick? Maybe you are acutely aware of weaknesses in your current digital marketing strategy but are challenged to make the needed changes. All associations need to periodically redefine and refresh their digital…
Read MoreHow to Build a Better Digital Strategy
You begin with asking five questions about your current digital state, says David D. DeLorenzo, CAE, chief information officer of DelCor—a digital strategy consulting firm—during .orgCommunity’s “Thirty on Thursday” webinar Aug. 25. Here are key considerations for developing your association’s digital strategy: Are we gathering information all the time from digital sources to make business…
Read MoreTask Management Reviews: Airtable
Airtable takes a different approach to the strict and structured applications we are accustomed to using by presenting the opportunity to build and create your own way of organizing anything—whether it’s your personal agenda to your professional task list—all housed in one application. The Good: As every great application should in today’s digital era, Airtable comes complete…
Read MoreTask Management Reviews: Office Planner
The Good: Everyone can see who is working on what at all times, and at all steps of the project. Office Planner’s dashboard can be organized into multiple sections: “not yet started”, “in process”, “completed,” and so on. You can drag and file tasks allowing for a clearer “to-do” list. You can also attach files around…
Read MoreTask Management Reviews: The Good, The Bad, The Ugly- Part 1
In this seven-part blog series, .orgSource reviews online task and project management tools that we predominantly use with our clients, our internal team, and as individuals—and offer the pros and cons of each. Today, we focus on Basecamp. Basecamp is a private, secured space online where colleagues can work together, organize and discuss everything they need…
Read MorePokémon Go: An Association Game Changer?
A Go or No-Go? Consult Your Strategy First, you must consider whether Pokémon Go—or any breakthrough technology—fits in with your association’s big-picture priorities, supporting structures and processes. You want to avoid attempting to adopt or embrace the latest technology craze unless it aligns with your organization’s overall strategy. That’s the key to great technology management—choosing…
Read MoreWhat 600 Associations Say About Their AMS
So why, then, are only half of AMS users satisfied with their current solution, according to ReviewMyAMS? First, ReviewMyAMS.com Founder Teri Carden says the fact that half of AMS users recommend their AMS is a positive thing—that it debunks the notion “everyone” is unsatisfied with their AMS. “But there is room for improvement,” Carden told approximately…
Read MoreWhat Associations Need to Lead & Succeed in ‘Digital’
“Association leaders must use digital to change not just ‘how’ but also ‘what’ you do in your jobs,” says Sharon Rice, principal of Art of Planning Consulting and APICS’ former vice president of strategy, at the “Leading Digital: From Strategy to Executive” program July 19 at Rosemont’s OLC Education & Conference Center. During the interactive program,…
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