Posts by Sherry Budziak

Robotics are and will continue taking over some current jobs, allowing us to discover new ones. Many organizations are trading traditional offices and headquarters for virtual environments. Books, libraries, movies, videos, games and education will change as more individuals become “people of the screens”—tethered to their phones, tablets, PCs, TVs, VR goggles. More global freelancers…

Consider the communications audit: an assessment of the effectiveness of current content, formats, and frequency. Through qualitative and quantitative measures, communication audits help drive what content to publish, to whom, when, where, how and why. Is now the right time to take a critical look at your content? Here are seven signs that point to…

Medium, a free online publishing platform, is a type of “evolved social journalism” housing a collection of both amateur and professional publications. Developed in 2012 by Twitter’s co-founder Evan Williams, Medium was specifically designed for users to freely publish writings and documents longer than a specified character amount. Medium is slightly different than its competitor…

According to a 2015 Entrepreneur article, the fastest and easiest application used to create and engage your community is TINT. Believing that authentic marketing should come from “real people”, TINT mentions that about 90 percent of consumers today find peer recommendations more trustworthy compared to others forms. By using their online and mobile application, you’re able…

As a digital “newsstand” with close to 21 million publications and about 85 million active readers, you can use Issuu’s available content to update your digital content marketing – social media, online publications, website, etc. All the content found on Issuu is produced by reputable magazines, journals and news sources—making it easy for you to…

You can. Introducing WordSwag—a mobile application designed for both iOS & Android devices for creating personalized quotes to share among co-workers and friends. Similar to the PicLab application mentioned in the May 16 blog, “Social Media Techniques- Part 3: Design & Dash,” WordSwag allows you to quickly create masterpieces with just a tap of the…

As mentioned in Step One: The “How To”, visual appeal is important for your overall member engagement. It may seem intimidating as you contemplate the amount of time it may take to create graphics and other visual content. But what if there is an easy way to create these visuals and, better yet, creating them…

As mentioned in the first part of this blog series, social media is all about sharing. By separating your professional and personal accounts, you may feel overwhelmed with logging in and out to use these multiple accounts. Check out two short tutorials I’ve created to simplify your Twitter and Instagram platform management: Nearly 23% of…

As we learned in kindergarten, the golden rule is “sharing is caring.” The entire concept of social media is that you create something to share—whether it’s a updated post, photo, video, event, etc. So as part of your social media marketing strategy, you should plan to personally share the same content posted to your association’s…