Leadership
Leveraging AI for Personalized Member Engagement
Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. For associations, leveraging AI is not merely advantageous—it’s essential for remaining relevant in today’s fast-evolving digital landscape. By embracing AI, associations can foster…
Read MoreEmbracing AI: Opportunities and Challenges for Associations
Artificial Intelligence (AI) has been a buzzword for years, but it’s no longer just a concept reserved for tech giants or science fiction. Today, AI is transforming industries across the globe, and associations are beginning to recognize its immense potential to revolutionize how they operate, engage with members, and create value. However, along with its…
Read MoreThe State of Digital Transformation in Associations (Survey Results)
In a world where digital transformation is rapidly reshaping industries, associations are no exception. The adoption of advanced technologies like artificial intelligence (AI), machine learning, and data-driven decision-making is becoming critical for staying competitive and meeting the evolving needs of members. To better understand how associations are navigating this shift, .orgSource (www.orgsource.com) conducted the 2024…
Read MoreA Feast of Knowledge—Solutions Day, Part Two
It was a treat to visit with so many of you at .orgCommunity’s Solutions Day. The event, which was held on November 2 at the American Society of Anesthesiologists, was another sort of feast. Thought leaders from across the community brought their expertise to the table. In Last week’s post, I highlighted our headliners. In…
Read MoreWant To Be a Leader? Get to Know Yourself
What’s the first lesson of Leadership 101? Begin with yourself. Be the change. Walk the talk—right? It sounds simple. But it’s the assignment that’s easiest to fail. Because you might not know yourself as well as you think. And, without self-awareness, it’s impossible to be a role model for others. Does self-awareness mean you realize…
Read MoreDon’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership
Congrats! You’re the CEO. Whether you’ve been in the big chair for years, or just reached your dream destination, don’t get comfortable. “Stuff” is coming your way. I don’t know exactly what your “Stuff” will be, but I promise surprises are part of the package. No leader expects an easy ride. The challenge is part…
Read MoreGood CEO, Bad Call—How to Recover
Martha Stewart took her company public in 1999 and became America’s first self-made female billionaire. Then, in December 2021, she acted on an illegal stock tip and was sentenced to five months in prison. You probably won’t become a billionaire and I don’t see any of my readers going to jail, but there is one…
Read MoreGrow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication
AI, which once lived on the far horizon, is making a swift and dramatic entrance into our daily lives. The technology promises to upend the way business operates. Yet no one is sure how that new reality will unfold. It’s certain that jobs, which are ubiquitous in the current economy, will disappear in the…
Read MoreAre Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question
If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Is technology tying your audience in knots? Perhaps it’s content that’s missing the mark. Maybe stale programming is stopping the love? Something flashier might be needed to attract the coveted…
Read MoreFocusing on Excellence Puts the National Association for Healthcare Quality Ahead of Change
People think of me as a fixer—the person you call to repair broken systems. And yes, I do my share of cleanups in the strategy, technology, and marketing aisles. But I’m also fortunate to have clients who look to me for advice on how to prevent accidents, keep innovation in stock, and attract new customers.…
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