Posts by Sherry Budziak

Member demands have put a lot of pressure on associations to have robust, user-friendly websites. The surge in the use of mobile devices means that organizations need to create a positive mobile experience for their members as well. But web redesigns are often initiated based on reactionary reasons as opposed to strategic vision. As a…

We at .orgSource are looking forward to joining many friends and colleagues this month at the Association Forum’s Annual Meeting 2013 on June 18. The meeting, which brings together more than 500 association professionals, is part of the Forum’s Association Week. This year marks the Forum’s 10th annual celebration of the association management profession, and includes an honors gala and…

Associations have been focusing on their members’ mobile experience for months (even years). But surveys indicate that mobile will continue to be a prominent focus of attention, specifically on optimization. Because “mobile” can mean a lot of things: responsive design, a targeted app, a platform…and so many organizations find themselves trying to cobble together a…

The .orgSource team just got back from the Avectra Users and Developers Conference (AUDC) in sunny Orlando, Fla. It was a great conference with lots of interesting presentations and case studies from associations who are taking advantage of their AMS and other integrations to do amazing things. We presented on identifying the right mobile strategy for your…

Journey maps visually illustrate a member’s needs, the series of interactions they face in order to meet those needs, and what kinds of emotions the member is feeling during each of those interactions. Knowing and addressing the pain points of your member’s experience is how you can make the most effective changes. You need a…

You’ve surely used your smartphone or tablet to visit some of your favorite websites. But a site that looks and operates like a dream on a desktop can be a nightmare on a smaller screen – hard to read and confusing to navigate. So if you haven’t already given it some consideration, now is the…

Do your current technologies support your association’s business goals? When auditing your current technologies, think about what systems are critical to your business. How do your technologies talk to each other? Making sure that your systems interact efficiently with each other is critical. Is important data getting back to your AMS? If you’re not careful, data can…

Get rid of clutter. Look through your analytics and find pages that no one (or hardly anyone) clicked on in 2012. Does this content serve an identified target audience or support an association business goal? Or is it just “stuff”? Get rid of the “stuff” and focus your content on your key audiences and their needs.…

You spend months and months strategizing, developing, writing and testing a new website. Launch day finally comes, the inevitable bugs are worked through, and it’s time for celebration and a good night’s sleep. But while a launch is an exciting goal to acheive, it’s not the end. It may be an exhausting truth, but there’s…

For those of us who love data, Google Analytics is addictive. We could spend endless hours compiling reports and analyzing trends and creating graphs. But if this sounds like you, it’s a good idea to rein in that obsession a bit. Don’t get me wrong-Google Analytics is an excellent way to help measure the effectiveness…