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A Go or No-Go? Consult Your Strategy First, you must consider whether Pokémon Go—or any breakthrough technology—fits in with your association’s big-picture priorities, supporting structures and processes. You want to avoid attempting to adopt or embrace the latest technology craze unless it aligns with your organization’s overall strategy. That’s the key to great technology management—choosing…

So why, then, are only half of AMS users satisfied with their current solution, according to ReviewMyAMS? First, ReviewMyAMS.com Founder Teri Carden says the fact that half of AMS users recommend their AMS is a positive thing—that it debunks the notion “everyone” is unsatisfied with their AMS. “But there is room for improvement,” Carden told approximately…

“Association leaders must use digital to change not just ‘how’ but also ‘what’ you do in your jobs,” says Sharon Rice, principal of Art of Planning Consulting and APICS’ former vice president of strategy, at the “Leading Digital: From Strategy to Executive” program July 19 at Rosemont’s OLC Education & Conference Center. During the interactive program,…

Robotics are and will continue taking over some current jobs, allowing us to discover new ones. Many organizations are trading traditional offices and headquarters for virtual environments. Books, libraries, movies, videos, games and education will change as more individuals become “people of the screens”—tethered to their phones, tablets, PCs, TVs, VR goggles. More global freelancers…

Consider the communications audit: an assessment of the effectiveness of current content, formats, and frequency. Through qualitative and quantitative measures, communication audits help drive what content to publish, to whom, when, where, how and why. Is now the right time to take a critical look at your content? Here are seven signs that point to…

Medium, a free online publishing platform, is a type of “evolved social journalism” housing a collection of both amateur and professional publications. Developed in 2012 by Twitter’s co-founder Evan Williams, Medium was specifically designed for users to freely publish writings and documents longer than a specified character amount. Medium is slightly different than its competitor…

According to a 2015 Entrepreneur article, the fastest and easiest application used to create and engage your community is TINT. Believing that authentic marketing should come from “real people”, TINT mentions that about 90 percent of consumers today find peer recommendations more trustworthy compared to others forms. By using their online and mobile application, you’re able…

As a digital “newsstand” with close to 21 million publications and about 85 million active readers, you can use Issuu’s available content to update your digital content marketing – social media, online publications, website, etc. All the content found on Issuu is produced by reputable magazines, journals and news sources—making it easy for you to…

You can. Introducing WordSwag—a mobile application designed for both iOS & Android devices for creating personalized quotes to share among co-workers and friends. Similar to the PicLab application mentioned in the May 16 blog, “Social Media Techniques- Part 3: Design & Dash,” WordSwag allows you to quickly create masterpieces with just a tap of the…