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Monday Motivator- Social Media Engagement Techniques- Step Three: Design & Dash
As mentioned in Step One: The “How To”, visual appeal is important for your overall member engagement. It may seem intimidating as you contemplate the amount of time it may take to create graphics and other visual content. But what if there is an easy way to create these visuals and, better yet, creating them…
Read MoreMonday Motivator- Social Media Engagement Techniques- Step Two: Managing Multiple Social Media Accounts
As mentioned in the first part of this blog series, social media is all about sharing. By separating your professional and personal accounts, you may feel overwhelmed with logging in and out to use these multiple accounts. Check out two short tutorials I’ve created to simplify your Twitter and Instagram platform management: Nearly 23% of…
Read MoreMonday Motivator- Social Media Engagement Techniques- Step One: The “How To”
As we learned in kindergarten, the golden rule is “sharing is caring.” The entire concept of social media is that you create something to share—whether it’s a updated post, photo, video, event, etc. So as part of your social media marketing strategy, you should plan to personally share the same content posted to your association’s…
Read MoreMonday Motivator- Piktochart
Enjoy creating graphic designs foryour association, but worried they’re not high enough quality? Check out Piktochart, a web-based infographic application that allows users to easily create professional-grade graphics through more than 400 themed templates. Piktochart also provides the unique feature of HTML publishing capabilities. Additionally, the program provides tools to add interactive maps, charts, videos and…
Read MoreMonday Motivator- LastPass
Well now there is, introducing LastPass, a user friendly mobile and desktop application that keeps track of all your passwords for each and every application/account you may have, while also keeping your information confidential and safe. Users for LastPass only need to remember one password- the LastPast Master login- to save and access all your…
Read MoreSix Steps for Achieving Digital Transformation: Step 6
Does building a digitally capable staff mean significant training? New staff? Reorganization of roles and positions? It may mean all of the above. You must first conduct an evaluation of your organization’s information technology state before determining how to restructure it. This involves a review of your organization’s: User experience and online services, inclusive of…
Read MoreMonday Motivator- Fiverr
Founded in 2010, Fiverr created the concept of housing a two-sided platform for people to buy and sell a variety of digital services. Services include: writing, translation, graphic design, video editing and programing. Each service offered by the site is called a “Gig”(assignments/temporary work), ranging from $5 to thousands. Fiverr has grown dramatically in popularity—ranked…
Read MoreSix Steps for Achieving Digital Transformation: Step 5
In other words, we’ve created the digital transformation recipe, selected the ingredients, and done all the prep work. Now how do we ensure a flawless, fully baked execution? The answer: Alignment of both internal and external stakeholders. External partners include all of the various technology vendors as well as the board. The internal group includes…
Read MoreMonday Motivator- Envato
Envato can help anyone kick-start their website and digital marketing needs while also creating a solid networking community at a low cost. Based in Australia, Envato operates a group of digital marketplaces through its website that sell creative content for web designers, including: website and publication themes, graphics, videos, audio, photography and 3D models. Envato…
Read MoreSix Steps for Achieving Digital Transformation: Step 4
However, in the end, it doesn’t matter how impressive the goal is if you can’t see the results of your efforts. You must be able to measure whether your goals are having the desired impact on your business. That means creating clearmetrics for success. Proper measurements for your organization might include: Brand awareness Lead generation…
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